Apple, Inc. engages in the design, manufacture, and sale of smartphones, personal computers, tablets, wearables and accessories, and other varieties of related services. It operates through the following geographical segments: Americas, Europe, Greater China, Japan, and Rest of Asia Pacific. The Americas segment includes North and South America. The Europe segment consists of European countries, as well as India, the Middle East, and Africa. The Greater China segment comprises China, Hong Kong, and Taiwan. The Rest of Asia Pacific segment includes Australia and Asian countries. Its products and services include iPhone, Mac, iPad, AirPods, Apple TV, Apple Watch, Beats products, AppleCare, iCloud, digital content stores, streaming, and licensing services. The company was founded by Steven Paul Jobs, Ronald Gerald Wayne, and Stephen G. Wozniak in April 1976 and is headquartered in Cupertino, CA.
| Insider Trading | Relationship | Date | Transaction | Cost | #Shares | Value ($) | #Shares Total | SEC Form 4 |
|---|---|---|---|---|---|---|---|---|
| Newstead Jennifer | SVP, GC and Secretary | Aug 11 '26 | Sale | 307.75 | 1,439 | 442,852 | 40,107 | Aug 13 06:30 PM |
| JENNIFER NEWSTEAD | Officer | Aug 11 '26 | Proposed Sale | 308.26 | 8,632 | 2,660,900 | Aug 11 04:29 PM | |
| Borders Ben | Principal Accounting Officer | Jun 16 '26 | Sale | 295.14 | 116 | 34,236 | 38,713 | Jun 17 06:30 PM |
| LEVINSON ARTHUR D | Director | May 27 '26 | Sale | 311.02 | 50,000 | 15,551,000 | 3,764,576 | May 29 06:30 PM |
| LEVINSON ARTHUR D | Director | May 27 '26 | Proposed Sale | 311.02 | 50,000 | 15,551,085 | May 27 04:00 PM | |
| Borders Ben | Principal Accounting Officer | May 08 '26 | Sale | 290.00 | 1,274 | 369,460 | 38,713 | May 12 06:31 PM |
| LEVINSON ARTHUR D | Director | May 06 '26 | Sale | 284.76 | 250,000 | 71,189,722 | 3,819,576 | May 08 06:30 PM |
| LEVINSON ARTHUR D | Director | May 06 '26 | Proposed Sale | 284.76 | 250,000 | 71,190,164 | May 06 04:03 PM | |
| KATHERINE L ADAMS | Former officer | May 05 '26 | Proposed Sale | 279.99 | 43,000 | 12,039,493 | May 05 04:17 PM | |
| Parekh Kevan | Senior Vice President, CFO | Apr 23 '26 | Sale | 275.00 | 1,534 | 421,850 | 13,366 | Apr 27 06:30 PM |
| KEVAN PAREKH | Officer | Apr 23 '26 | Proposed Sale | 273.17 | 1,534 | 419,043 | Apr 23 04:31 PM | |
| O'BRIEN DEIRDRE | Senior Vice President | Apr 02 '26 | Sale | 255.35 | 30,002 | 7,660,875 | 136,810 | Apr 03 06:30 PM |
| COOK TIMOTHY D | Chief Executive Officer | Apr 02 '26 | Sale | 254.23 | 64,949 | 16,512,198 | 3,280,418 | Apr 03 06:30 PM |
| O'BRIEN DEIRDRE | Officer | Apr 02 '26 | Proposed Sale | 255.35 | 30,002 | 7,660,978 | Apr 02 04:07 PM | |
| COOK TIMOTHY D | Officer | Apr 02 '26 | Proposed Sale | 254.23 | 64,949 | 16,512,062 | Apr 02 04:07 PM | |
| KONDO CHRIS | Principal Accounting Officer | Nov 07 '25 | Sale | 271.23 | 3,752 | 1,017,655 | 15,098 | Nov 12 06:30 PM |
| Parekh Kevan | Senior Vice President, CFO | Oct 16 '25 | Sale | 247.39 | 4,199 | 1,038,787 | 8,765 | Oct 17 06:31 PM |
| KEVAN PAREKH | Officer | Oct 16 '25 | Proposed Sale | 249.34 | 4,199 | 1,046,979 | Oct 16 04:23 PM | |
| COOK TIMOTHY D | Chief Executive Officer | Oct 02 '25 | Sale | 256.81 | 129,963 | 33,375,723 | 3,280,295 | Oct 03 06:33 PM |
| O'BRIEN DEIRDRE | Senior Vice President | Oct 02 '25 | Sale | 257.39 | 43,013 | 11,071,078 | 136,687 | Oct 03 06:32 PM |
| Adams Katherine L. | SVP, GC and Secretary | Oct 02 '25 | Sale | 256.79 | 47,125 | 12,101,154 | 179,158 | Oct 03 06:30 PM |
| KATHERINE L ADAMS | Officer | Oct 02 '25 | Proposed Sale | 255.45 | 47,125 | 12,038,081 | Oct 02 04:25 PM | |
| O'BRIEN DEIRDRE | Officer | Oct 02 '25 | Proposed Sale | 257.38 | 43,013 | 11,070,897 | Oct 02 04:10 PM | |
| COOK TIMOTHY D | Officer | Oct 02 '25 | Proposed Sale | 256.81 | 129,962 | 33,375,268 | Oct 02 04:09 PM | |
| WILLIAMS JEFFREY E | Officer | Oct 02 '25 | Proposed Sale | 256.58 | 43,013 | 11,036,060 | Oct 02 04:04 PM | |
| LEVINSON ARTHUR D | Director | Aug 28 '25 | Sale | 232.07 | 90,000 | 20,886,300 | 4,069,576 | Aug 29 06:30 PM |
| LEVINSON ARTHUR D | Director | Aug 28 '25 | Proposed Sale | 232.07 | 90,000 | 20,885,966 | Aug 28 04:03 PM |